learning path
eCommerce Best Practice
This course explores the factors that drive success in eCommerce: from gaining a better understanding of your shoppers, to leveraging eCommerce data.
Difficulty: Intermediate
Duration: Up to 47 minutes
Students: 197
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 15 seconds
eCommerce Best Practice Introduction
Welcome to this course on eCommerce Best Practice.
COURSE
Intermediate
Duration: 10 minutes and 38 seconds
Driving eCommerce Success
Real eCommerce success relies on your ability to provide consumers with a great customer experience, and to do this, your business needs to focus on five key areas. In this lesson, we’ll explore how businesses can ensure they’re providing consumers with a great user experience, discuss the importance of taking a ‘mobile first’ approach, learn about the elements that make up great content and promotions, and explore the value of investing in digital retail media.
COURSE
Intermediate
Duration: 8 minutes and 24 seconds
Understanding Your Shoppers
To provide a great customer experience, your eCommerce offering needs to be personalized for your audience - and you can only achieve this by taking the time to really understand your shoppers. So, how can you start to do this? In this lesson, we’ll discuss what it really takes to understand your shoppers’ needs, wants and behaviors, from the importance of the customer journey and developing personas, to the key steps involved in customer empathy mapping.
COURSE
Intermediate
Duration: 5 minutes and 59 seconds
Leveraging eCommerce Data
Data is extremely important for businesses looking to succeed online, especially if they want to understand their audience and provide a great customer experience for their shoppers. In this lesson, we’ll cover some of the ways a business can access consumer data, and the importance of analyzing it effectively to extract meaningful insights. We’ll also touch on the importance of measuring the impact of your data-driven decisions, and how key performance indicators can help you do this.
EXAM
Duration: Up to 10 minutes
eCommerce Best Practice Post-Assessment
eCommerce Best Practice Post-Assessment