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Digital Media Effectiveness Best Practice

In this course, we discover where and how to achieve that data-driven approach, ensuring maximum ROI through effective media planning and analysis.
Difficulty: Intermediate
Duration: Up to 1 hour and 9 minutes
Students: 9
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Effectiveness Best Practice Pre-Assessment
Digital Media Effectiveness Best Practice Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Introduction
Welcome to this course on ‘Digital media effectiveness best practice’.
Difficulty: Beginner. Duration: 13m 45s.
COURSE
Beginner
Duration: 13 minutes and 45 seconds
Defining digital media effectiveness
We explore digital media efficiency vs. effectiveness, and look at the importance of setting clear objectives.
Difficulty: Beginner. Duration: 6m 25s.
COURSE
Beginner
Duration: 6 minutes and 25 seconds
Planning an effective digital media campaign
We look at broad vs. narrow targeting and the difference between distinctiveness and differentiation. We also explore brand building and sales activation.
Difficulty: Beginner. Duration: 13m 20s.
COURSE
Beginner
Duration: 13 minutes and 20 seconds
Launching an effective digital media campaign
In this part of the course, we look at appealing to audience emotions and the importance of active attention, and some best practices for campaign testing.
Difficulty: Beginner. Duration: 13m 17s.
COURSE
Beginner
Duration: 13 minutes and 17 seconds
AI and automation for digital media effectiveness
In this part of the course, we look at some key AI and machine learning techniques, and explore some best practices for using AI.
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Effectiveness Best Practice Post-Assessment
Digital Media Effectiveness Best Practice Post-Assessment