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Digital Media Ecosystem Best Practice

In this course you’ll explore the digital media landscape and its core components, enabling you to plan, manage, and optimize media activity.
Difficulty: Intermediate
Duration: Up to 53 minutes
Students: 8
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Ecosystem Best Practice Pre-Assessment
Digital Media Ecosystem Best Practice Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Introduction
Welcome to this course on digital media ecosystem best practice.
Difficulty: Beginner. Duration: 10m.
COURSE
Beginner
Duration: 10 minutes
The landscape and technology of digital media
In this step, we'll explore managed platforms, self-serve platforms, and the different types of AdTech and Martech used in digital media campaigns.
Difficulty: Beginner. Duration: 9m 42s.
COURSE
Beginner
Duration: 9 minutes and 42 seconds
Setting up for success
We'll look at the importance of clear goals and KPIs, the types of data you will collect, and how artificial intelligence can be used in your digital media.
Difficulty: Beginner. Duration: 9m 51s.
COURSE
Beginner
Duration: 9 minutes and 51 seconds
Evolving relationships and skills
We'll explore the key players in digital media and compare in-house and agency-led models. We'll also cover cross-team collaboration and continuous learning.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Media Ecosystem Best Practice Glossary
Digital Media Ecosystem Best Practice Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Media Ecosystem Best Practice Post-Assessment
Digital Media Ecosystem Best Practice Post-Assessment