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Digital Marketing Strategy Essentials (2024)

Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.
Difficulty: Beginner
Duration: Up to 56 minutes
Students: 2,698
Rating: 5/5
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Content overview
About

Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Marketing Strategy Essentials (2024) Pre-Assessment
Digital Marketing Strategy Essentials (2024) Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 3m 54s.
COURSE
Beginner
Duration: 3 minutes and 54 seconds
Digital Marketing Strategy Essentials Introduction
Welcome to this course on Digital Marketing Strategy Essentials
Difficulty: Beginner. Duration: 8m 10s.
COURSE
Beginner
Duration: 8 minutes and 10 seconds
Putting Together a Digital Marketing Strategy
A look at SOSTAC – a common framework used for planning a marketing strategy.
Difficulty: Beginner. Duration: 17m 59s.
COURSE
Beginner
Duration: 17 minutes and 59 seconds
Targeting Your Audience
Discuss the importance of gathering both qualitative and quantitative data and explore how segmentation can help you identify and target your desired audience.
Difficulty: Beginner. Duration: 4m 54s.
COURSE
Beginner
Duration: 4 minutes and 54 seconds
Optimizing Your Campaigns
We’ll discuss the importance of adopting a test and learn approach to help optimize campaigns, covering the role of A/B testing and artificial intelligence.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Digital Marketing Strategy Essentials Glossary
Digital Marketing Strategy Essentials Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Digital Marketing Strategy Essentials (2024) Post-Assessment
Digital Marketing Strategy Essentials (2024) Post-Assessment