You must complete the pretest before you start this content.
Difficulty: Intermediate. Duration: 2m.
COURSE
Intermediate2m
Duration: 2 minutes
Introduction
Learn how to use data-driven marketing decisions using analytics and AI, boosting insight, confidence, and effectiveness while understanding tools and maturity.
Difficulty: Intermediate. Duration: 11m 3s.
COURSE
Intermediate11m 3s
Duration: 11 minutes and 3 seconds
Setting up for success with data-driven decision-making
Make smarter marketing decisions with trusted data, understand data maturity, and use insights and AI effectively to plan, and optimize campaign performance.
Difficulty: Intermediate. Duration: 27m 36s.
COURSE
Intermediate27m 36s
Duration: 27 minutes and 36 seconds
Drawing insights from data
Use data tools and analytics techniques, including AI, to generate insights, segment audiences, and drive smarter marketing decisions and campaign performance.
Difficulty: Intermediate. Duration: 13m 12s.
COURSE
Intermediate13m 12s
Duration: 13 minutes and 12 seconds
AI-enabled data-driven decision-making
Use AI to enhance data-driven decisions by analyzing unstructured data, generating insights faster, and improving targeting, while managing risks.
Duration: Up to 22m.
EXAM
Up to 22m
Duration: Up to 22 minutes
Data-Driven Decision-Making Best Practice Post-Assessment
Data-Driven Decision-Making Best Practice Post-Assessment