learning path

D2C eCommerce Strategy

This course explores the main strategic areas that businesses need to consider in order to set up for long-term success in D2C eCommerce.

Difficulty: Intermediate

Duration: Up to 46 minutes

Students: 204

Rating: 5/5

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5 steps

There are 2 Exams in this learning path

There are 3 Courses in this learning path

EXAM

Duration: Up to 10 minutes

D2C eCommerce Strategy Pre-Assessment

You must complete the pretest before you start this content.

COURSE

Intermediate

Duration: 2 minutes and 10 seconds

D2C eCommerce Strategy Introduction

Welcome to this course on D2C eCommerce Strategy.

COURSE

Intermediate

Duration: 12 minutes and 41 seconds

Preparing for D2C eCommerce

Once you’ve decided you want to move into D2C, it can be very tempting to dive in head-first. But there are some things you’ll need to think about before you get going. In this lesson, we explore some of the key considerations you’ll need to bear in mind when getting your D2C channel up and running, including both the more practical factors as well as the mindset you’ll need to adopt.

COURSE

Intermediate

Duration: 10 minutes and 44 seconds

Marketing & Growth

With D2C, you’re taking full ownership of the way you market yourself to your consumer, so there’s always pressure to get it just right. We explore the different channels that you can use to help generate awareness, drive traffic, and increase the influence that your brand has over shoppers. We also take a look at some other important factors you’ll need to consider if you are going to achieve sustainable growth, including how to provide an exceptional consumer experience and build brand loyalty.

EXAM

Duration: Up to 10 minutes

D2C eCommerce Strategy Post-Assessment