learning path

D2C eCommerce Essentials

An overview of the D2C eCommerce landscape and why its rapid growth presents both significant opportunities and challenges for brands.
Difficulty: Beginner
Duration: Up to 47 minutes
Students: 364
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
COURSE
Beginner
Duration: 2 minutes and 11 seconds
D2C eCommerce Essentials Introduction
Welcome to this course on D2C eCommerce Essentials.
COURSE
Beginner
Duration: 7 minutes and 21 seconds
Benefits
First things first, we start by looking at some of the benefits of setting up a D2C channel for your business and why it’s worth taking the leap. We discover why it’s worth considering a D2C channel to generate more sales in today’s competitive market, as well as how it allows you to enjoy greater control over your brand or product and helps you to improve your consumer’s experience.
COURSE
Beginner
Duration: 10 minutes and 34 seconds
Challenges
Now that we’ve seen the benefits, there are obviously some challenges to consider too. We look at some key considerations you should be familiar with before you dive into creating your D2C channel and the potential risks involved. We also share some tips and advice about how to approach these challenges so you make sure you’re approaching D2C in the best possible way.
COURSE
Beginner
Duration: 6 minutes and 40 seconds
Best in Class D2C
We’ve looked at the pros and cons of D2C business models, but how does it look in practice? We take a look at some well-known brands who have established their own D2C channel and explore how they’ve managed to enjoy success in this field.
EXAM
Duration: Up to 10 minutes
D2C eCommerce Essentials Post-Assessment
D2C eCommerce Essentials Post-Assessment