learning path

D2C eCommerce Essentials

An overview of the D2C eCommerce landscape and why its rapid growth presents both significant opportunities and challenges for brands.

Difficulty: Beginner

Duration: Up to 48 minutes

Students: 438

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Content overview

About

Content overview

7 steps

There are 2 Exams in this learning path

There are 5 Courses in this learning path

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

D2C eCommerce Essentials Pre-Assessment

You must complete the pretest before you start this content.

Difficulty: Beginner. Duration: 2m 11s.

COURSE

Beginner

Duration: 2 minutes and 11 seconds

D2C eCommerce Essentials Introduction

Welcome to this course on D2C eCommerce Essentials.

Difficulty: Beginner. Duration: 7m 21s.

COURSE

Beginner

Duration: 7 minutes and 21 seconds

Benefits

First things first, we start by looking at some of the benefits of setting up a D2C channel for your business and why it’s worth taking the leap. We discover why it’s worth considering a D2C channel to generate more sales in today’s competitive market, as well as how it allows you to enjoy greater control over your brand or product and helps you to improve your consumer’s experience.

Difficulty: Beginner. Duration: 10m 34s.

COURSE

Beginner

Duration: 10 minutes and 34 seconds

Challenges

Now that we’ve seen the benefits, there are obviously some challenges to consider too. We look at some key considerations you should be familiar with before you dive into creating your D2C channel and the potential risks involved. We also share some tips and advice about how to approach these challenges so you make sure you’re approaching D2C in the best possible way.

Difficulty: Beginner. Duration: 6m 40s.

COURSE

Beginner

Duration: 6 minutes and 40 seconds

Best in Class D2C

We’ve looked at the pros and cons of D2C business models, but how does it look in practice? We take a look at some well-known brands who have established their own D2C channel and explore how they’ve managed to enjoy success in this field.

Difficulty: Beginner. Duration: 1m.

COURSE

Beginner

Duration: 1 minute

D2C eCommerce Essentials Glossary

Duration: Up to 10m.

EXAM

Duration: Up to 10 minutes

D2C eCommerce Essentials Post-Assessment