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Customer Journey Mapping Fundamentals

Discover customer journey mapping, its role in marketing, key focus areas, and how to measure and optimize for continuous improvement.
Difficulty: Beginner
Duration: Up to 56 minutes
Students: 6
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer Journey Mapping Fundamentals Pre-Assessment
Customer Journey Mapping Fundamentals Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Introduction
Welcome to this course on Customer Journey Mapping Fundamentals.
Difficulty: Beginner. Duration: 6m 48s.
COURSE
Beginner
Duration: 6 minutes and 48 seconds
What is customer journey mapping?
We explore both the customer journey as well as customer journey mapping, and how they can be used to help you improve the user experience.
Difficulty: Beginner. Duration: 16m 26s.
COURSE
Beginner
Duration: 16 minutes and 26 seconds
The principles of customer journey mapping
We explore the data you’ll need and the importance of understanding the audience you’re trying to target. We also cover mental and physical availability.
Difficulty: Beginner. Duration: 8m 59s.
COURSE
Beginner
Duration: 8 minutes and 59 seconds
Defining success at each stage of the customer journey
We discuss the importance of choosing the right key performance indicators as well as ongoing optimization and management of your customer journey maps.
Difficulty: Beginner. Duration: 2m.
COURSE
Beginner
Duration: 2 minutes
Customer Journey Mapping Fundamentals Glossary
Customer Journey Mapping Fundamentals Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer Journey Mapping Fundamentals Post-Assessment
Customer Journey Mapping Fundamentals Post-Assessment