learning path
Customer Centricity Essentials for Pharma & Healthcare
This course explores the pivotal role a customer centric approach plays in enhancing customer experience and, as a result, gaining a competitive business advant
Difficulty: Beginner
Duration: Up to 45 minutes
Students: 102
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5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 14 seconds
Customer Centricity Essentials for Pharma & Healthcare Introduction
Welcome to this course on Customer Centricity Essentials for Pharma & Healthcare.
COURSE
Beginner
Duration: 11 minutes and 34 seconds
What Is Customer Centricity?
In this section, we look at what it actually means to be a customer-centric organization. We explore the importance of adopting a customer-centric mindset across the business, as well as how teams can start to adapt their ways of working to achieve this. Finally, we look at the role of omnichannel in providing the customer with a more personalized experience, and give you some advice around working with external partners.
COURSE
Beginner
Duration: 11 minutes and 33 seconds
Leveraging Data & Insight
Becoming customer-centric means having access to good-quality data about your customers. In this section, we look at the types of data you should be gathering, as well as some ways you can actually measure customer centricity. We end by looking at the importance of taking a long-term approach and remaining consistent in order to meet your customers’ expectations.
EXAM
Duration: Up to 10 minutes
Customer Centricity Essentials for Pharma & Healthcare Post-Assessment
Customer Centricity Essentials for Pharma & Healthcare Post-Assessment