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Customer & Patient Journey Mapping Strategy for Sales

A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution mod
Difficulty: Intermediate
Duration: Up to 53 minutes
Students: 55
Rating: 5/5
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Content overview
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Content overview

7 steps
There are 2 Exams in this learning path
There are 5 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Strategy for Sales Pre-Assessment
Customer & Patient Journey Mapping Strategy for Sales Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Intermediate. Duration: 2m 20s.
COURSE
Intermediate
Duration: 2 minutes and 20 seconds
Customer & Patient Journey Mapping Strategy for Sales Introduction
Welcome to this course on Customer & Patient Journey Mapping Strategy for Sales.
Difficulty: Intermediate. Duration: 11m 43s.
COURSE
Intermediate
Duration: 11 minutes and 43 seconds
Understanding Your Customer
We look at why segmentation is important to gain a better understanding of specific customer groups along with some of the criteria that can be used to segment them. We then explore how segmenting customers according to where they sit on the adoption ladder can be used to better map the customer journey and prioritize groups with greater sales potential.
Difficulty: Beginner. Duration: 5m.
COURSE
Beginner
Duration: 5 minutes
Optimizing Your Journey Mapping
In this lesson, we explore how real-world evidence (RWE) and Next Best Action (NBA) decision-making help you improve your sales strategies.
Difficulty: Intermediate. Duration: 13m.
COURSE
Intermediate
Duration: 13 minutes
Developing a Single Customer View
We explore the role that Customer Relationship Management systems play in helping you to store data on your customers in a centralized way. We also put the spotlight on attribution modeling, and how it can be used to allocate weightings to different touchpoints so that you are focusing your time and resources on areas that will lead to a bigger return on investment.
Difficulty: Beginner. Duration: 1m.
COURSE
Beginner
Duration: 1 minute
Customer & Patient Journey Mapping Strategy for Sales Glossary
Customer & Patient Journey Mapping Strategy for Sales Glossary
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment