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Customer & Patient Journey Mapping Essentials for Marketing

An introduction to the fundamentals of customer and patient journey mapping for marketing teams, covering what they are and why they work.
Difficulty: Beginner
Duration: Up to 47 minutes
Students: 230
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Content overview
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Content overview

5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Essentials for Marketing Pre-Assessment
Customer & Patient Journey Mapping Essentials for Marketing Pre-Assessment
You must complete the pretest before you start this content.
Difficulty: Beginner. Duration: 2m 48s.
COURSE
Beginner
Duration: 2 minutes and 48 seconds
Customer & Patient Journey Mapping Essentials for Marketing Introduction
Welcome to this course Customer & Patient Journey Mapping Essentials for Marketing.
Difficulty: Beginner. Duration: 13m 52s.
COURSE
Beginner
Duration: 13 minutes and 52 seconds
Creating a Journey Map
This lesson will discuss the role that the conversion funnel plays in customer journey mapping, and the importance of the digital front door.
Difficulty: Beginner. Duration: 10m 23s.
COURSE
Beginner
Duration: 10 minutes and 23 seconds
Customer Journey Maps in Action
By connecting your journey maps to your brand campaign, you can create something called a ‘customer campaign journey map’, which ensures you’ve chosen the most effective touchpoints for your campaigns. We’ll discuss how to measure the effectiveness of your customer campaign journey maps against the goals you’ve set, and explore the different types of data you’ll need to do this.
Duration: Up to 10m.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Essentials for Marketing Post-Assessment
Customer & Patient Journey Mapping Essentials for Marketing Post-Assessment