The rise of technology means there are now an endless number of possible touchpoints between brands and their customers. This in turn has made the process of mapping the customer journey a far more complex task for sales representatives. The good news is that those working in the pharma and healthcare industry can take advantage of automation platforms and software to help make this a less daunting process, and even drive significant improvements to their sales strategies. We’ll discuss the way technology is shaping the customer journey, and explore some of the activities and interactions taking place across various touchpoints. We’ll also share the steps you‘ll need to take to ensure you’re continuously improving your journey maps and sales strategies.