Skip to content

learning path

Building First-Party Data

This course explores why collecting data directly from consumers is key to understanding their behaviors, and meeting their needs and preferences.

Difficulty: Beginner

Duration: Up to 13 minutes

Students: 481

Enhance your skill setDevelop essential skills for thriving in real-world scenarios.

Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.

Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

1 steps

There is 1 Course in this learning path

Duration: 13 minutes and 21 seconds

Building First-Party Data

Welcome to this lesson on Building First-Party Data. We explore the benefits of collecting data yourself, how you might go about collecting it and why this type of data is key to understanding your consumers’ needs and preferences. As well as looking at the sources and applications of first-party data, we discuss how it can be leveraged to generate business insights, as well as some pitfalls to avoid.