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Brief Writing Best Practice

An in-depth look at the vital importance of an outcome focussed brief and how to leverage it to achieve your goals across a range of marketing projects.

Difficulty: Intermediate

Duration: Up to 13 minutes

Students: 364

Rating: 5/5

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COURSE

Intermediate

Duration: 12 minutes and 53 seconds

Brief Writing Best Practice

We begin by exploring what it means to create an outcome-focused brief, before looking at the essential elements or ‘ingredients’ that contribute to writing one. We then cover some best practice tips on how to write better briefs, how to get the most out of them, and how to collaborate with marketing agencies more effectively.