learning path

B2B eCommerce Best Practice

This course looks to provide learners with best practices for better serving current B2B customers through eCommerce. With a focus on inspiring examples, it cov
Difficulty: Intermediate
Duration: Up to 46 minutes
Students: 79
Rating: 5/5
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5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
COURSE
Intermediate
Duration: 2 minutes and 7 seconds
B2B eCommerce Best Practice Introduction
Welcome to this course on B2B eCommerce Best Practice.
COURSE
Intermediate
Duration: 15 minutes and 58 seconds
The Benefits of B2B eCommerce
There are a lot of benefits that B2B eCommerce offers businesses and their customers, including opportunities to improve sales and the customer experience. There’s also a whole host of digital touchpoints for marketing and sales activities that should be taken advantage of. We delve into some of the key benefits that eCommerce can provide for your B2B customers, as well as your business. Then, we’ll explore the important role that data plays in helping you create personalized customer experiences and laser-focussed targeting.
COURSE
Intermediate
Duration: 8 minutes and 16 seconds
B2B eCommerce in Action
First and third-party platforms each come with their own set of unique benefits and considerations. It’s a good idea to look at how other brands are using these platforms to their advantage. We look at some practical examples of first and third-party eCommerce platforms, along with the unique benefits and drawbacks that each can provide. We’ll also explore how a mix of both first and third-party platforms might be most beneficial for your company.
EXAM
Duration: Up to 10 minutes
B2B eCommerce Best Practice Post-Assessment
B2B eCommerce Best Practice Post-Assessment