Now that we’ve considered what Amazon is and how it works, let’s explore the different channels that Amazon uses to sell products.

Amazon Core is the channel we often think of when we think about Amazon. Here, people can explore and purchase the broadest range of products. In fact, it sells almost everything, from books, bird seed and bathtubs to tophats, tyres and toasters. There’s millions and millions of different products on offer.

Next up is Amazon Fresh - a benefit only offered to Amazon Prime members. This gives consumers a typical range of groceries across ambient, chilled and frozen products to choose from that can be delivered at a scheduled time within a two hour window, and that can be tracked en route. It can be accessed via the usual Amazon site, but users can only place their food shop into their basket if Amazon Fresh deliveries are available to their selected address.

Another channel worth taking a look at is Amazon Go. While most businesses are moving away from brick and mortar stores and focusing their efforts on eCommerce, Amazon is doing what it’s always done - it’s doing something different. It’s set up physical smart stores which allow for a ‘contactless’ shopping experience that doesn't bother with checkouts. Instead, shoppers simply have to download an app on their phone and scan into the store. From there, they can walk around, take what they want, and just walk out. The store tracks what shoppers pick up and charges their Amazon account once they’ve taken their items off the premises.

Just be aware that, right now, these stores can only be found in the US and the UK, and while they’re called Amazon Go in the US, they’re called Amazon Fresh in the UK. Next, let’s take a moment to go through a few more channels that Amazon uses to reach out to consumers...

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