What is Omnichannel?
Difficulty: Beginner
Duration: 4 minutes and 16 seconds
Students: 345
Rating: 5/5
Where did the concept of an omnichannel approach come from? What came before omnichannel, and why was that approach not good enough? In this section of the course, we’ll explore the difference between a single channel, multichannel and omnichannel approach, and take a look at how a B2C and B2B omnichannel experience might differ.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)