Omnichannel for B2B & B2C Businesses
Difficulty: Beginner
Duration: 3 minutes and 6 seconds
Students: 460
Rating: 5/5
Where did the concept of an omnichannel approach come from? What came before omnichannel, and why was that approach not good enough? In this section of the course, we’ll explore the difference between a single channel, multichannel and omnichannel approach, and take a look at how a B2C and B2B omnichannel experience might differ.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)