Understanding Your Audience

A good understanding of your various target audiences is key to creating successful content. That’s why this section looks at why it’s essential to research your audiences so that you know who you’re communicating to, what they're looking for, and how to best reach them. As well as research, we also look at why creating personas is an important way to help you create content that’s more precise and targeted.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)