Understanding the Local Market
Difficulty: Intermediate
Duration: 6 minutes and 45 seconds
Students: 47
Building cultural awareness is an essential part of integrating your brand within new markets. In this lesson, we’ll explore the importance of avoiding stereotypes and cultural appropriation. Then, we’ll cover some of the most effective research methods to choose from to build your brand’s cultural awareness, including ethnographic research, interviews and semiotic research. We’ll also look at impactful localization in action through an extended case study from a world-leading brand.
Why not check the glossary to make sure you are familiar with key terminology?