Understanding Omnichannel
Difficulty: Intermediate
Duration: 4 minutes and 41 seconds
Students: 5
An omnichannel supply chain seamless integrates a brand’s online and offline channels. In this section, we dive into what an omnichannel supply chain looks like, and cover the three main types of business models – B2B, D2C and B2B2C. We’ll give an overview of their typical supply chain setups and find out how they each leverage eCommerce to meet shoppers’ needs.
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