Machine learning algorithms can be used to predict consumer behavior at an individual level, allowing businesses to provide highly personalized experiences. In this section, we cover what machine learning is and how businesses can use recommendation engines to provide extremely relevant and personalized recommendations for consumers at an individual level. We also look at a powerful AI technique used by businesses to understand the effectiveness of their various marketing channels and where valuable improvements could be made.
Why not check the glossary to make sure you are familiar with key terminology?