In this lesson, we explore what digital retail media is, its key components, and the advantages it offers over traditional advertising methods. We discuss how digital retail media allows brands to target consumers directly at their point of purchase, both onsite and offsite, and the different types of ads used, such as sponsored product ads and sponsored display ads. We also explore the platforms and channels used to leverage digital retail media, and the different purchasing models you can choose from.
Why not check the glossary to make sure you are familiar with key terminology?