Understanding Customer Relationship Management
Difficulty: Beginner
Duration: 2 minutes and 47 seconds
Students: 1,477
Rating: 5/5
About
A brand’s Customer Relationship Management system – or CRM, is a far-reaching software that involves most teams in the business. In this section, we find out what the core capabilities of a CRM system are, and start to get an understanding of how other brands leverage them. Then, we look at how CRMs are used to enhance the customer experience.
Why not check the glossary to make sure you are familiar with key terminology?