When you’re putting together a digital marketing strategy, you’ll need to carefully consider the target audience you’re trying to reach. In this section of the course, we’ll discuss the importance of gathering both qualitative and quantitative data and explore how segmentation can help you identify and target your desired audience. We’ll also explore how understanding the customer journey can help you leverage key touchpoints for more effective digital marketing.
Why not check the glossary to make sure you are familiar with key terminology?