Data-Driven Segmentation
Difficulty: Beginner
Duration: 4 minutes and 9 seconds
Students: 562
Rating: 5/5
Splitting your audience into groups depending on their needs is a great way to create effective segments. We explore how first, zero and second-party data can be used to create your segments, and see them in action. Then, we’ll go over some of the key benefits that AI-powered segmentation can offer, like improved targeting precision and enhanced scalability.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)