Planning Your Content

There’s a lot of pressure to come up with good ideas for your content, so let’s start this section by looking at some practical advice for generating ideas. You'll then need to think about which ideas to carry out first, so we’ll also cover how to identify and prioritize those ideas as well as some other key considerations for the planning stages, including exploring the customer journey and aligning your content with your goals.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)