Planning for Content

Before you actually begin creating your content, you’ll need to plan carefully. In this section, we look at the importance of developing a solid strategy and what that should include. Any planning must involve a solid understanding of your audience, so that’s next on our list of things to explore, along with creating personas that represent your different audience types. Finally, we dive into the customer journey and how it impacts the kind of content you should plan for at each of its stages.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)