Module 2 - Engaging With Your Stakeholders

Lesson Description 

This module provides a framework for stakeholder engagement through the Stakeholder Engagement Cycle, before looking at how you can categorize your stakeholders. Then it looks at personas – what they are, why they’re important and how you can create them. 

Learning Objectives 

The objectives of this lesson are to provide you with and understanding of: 

• The key stages in the stakeholder engagement cycle. 
• The categories of stakeholders and how they can be categorized using the stakeholder map and influence/Interest matrix. 
• When personas are required and their role in understanding stakeholders. 
• The stages in creating an effective persona and how they can be used. 

Intended Audience 

This lesson is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization.  

Prerequisites of the Certifications 

There are no specific pre-requisites to study this lesson.  

Feedback 

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