Meeting Customer Expectations

When it comes to omnichannel, understanding your customers and consumers is essential. In this section of the course, we’ll explore the importance of using data to extract meaningful insight from customer and consumer behavior and how you can use it to better understand your audience. We’ll also cover the role of artificial intelligence, and how two emerging trends, known as showrooming and ROPA, are impacting the omnichannel experience.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)