Testing & Measurement

Difficulty: Intermediate
Duration: 2 minutes and 23 seconds
Students: 547
Rating: 5/5

As with all marketing activity, your email campaigns will achieve the best results if you continually test, optimize and refine your strategy. We’ll help you decide what you need to test, how to go about it, and the metrics to measure that define success for you.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)