Strategic Considerations
Difficulty: Intermediate
Duration: 2 minutes and 33 seconds
Students: 2,286
Rating: 5/5
About
It’s not enough to just look at your own brand activity to be truly successful with a digital media strategy. You also need to be aware of the wider changes and challenges in the digital media landscape, and adapt accordingly. We look at some of the external challenges, from the changing relationship between brands and agencies, to the deprecation of third-party cookies and the shift to programmatic or ‘automated’ buying and selling.
Why not check the glossary to make sure you are familiar with key terminology?