Retail Data Analysis

By analyzing data, you can identify the drivers behind category, market, and retailer performance, and gain a deeper understanding of increasingly complex shopper behavior. In this chapter, we’ll take a look at the importance of carrying out consumer research, and the qualitative and quantitative data businesses collect in the process. We’ll also take a look at the four main types of data analytics: descriptive, diagnostic, predictive and prescriptive.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)