People, Processes & Capabilities

To get the most out of eCommerce analytics, and to ensure that it runs smoothly, it’s vital that you have the right capabilities in place. We list the different elements you’ll need within your business to be successful - from people to processes, technology and data - and how these fit into the bigger picture to deliver the best possible outcomes.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)