Leveraging eCommerce Data

Data is extremely important for businesses looking to succeed online, especially if they want to understand their audience and provide a great customer experience for their shoppers. In this lesson, we’ll cover some of the ways a business can access consumer data, and the importance of analyzing it effectively to extract meaningful insights. We’ll also touch on the importance of measuring the impact of your data-driven decisions, and how key performance indicators can help you do this.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)