Refining Segments

You understand the main segmentation categories, the types of consumer data used to create them and how that data should be stored, but is that enough? In this section, we consider some more ways that segments can be applied, and explore how to create smarter segments by combining different categories, so that you can ensure you’re getting the right messages, to the right people, at the right time.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)