Making sure your brand has developed a customer-centric mindset and is ready to deliver them the best experience possible is the first step of omnichannel. But, you won’t be able to do this without the data and technology to help you. In this lesson, we look at why data is such a crucial part of understanding your customer, as well as the kinds of technology that can help you work more effectively.
Why not check the glossary to make sure you are familiar with key terminology?