Working Towards Continuous Improvement
Difficulty: Intermediate
Duration: 2 minutes and 55 seconds
Students: 373
About
Journey mapping is all about ensuring your marketing activities deliver the right content, to the right HCP, at the right time. You need to make sure you’re working towards continuous improvement, to ensure your journey maps remain effective and accurate. In this lesson, we’ll explore how data can be used to help you build and optimize your customer journey maps, and discuss the importance of assigning weightings to identify the most high-value touchpoints in a journey map.
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