Understanding Your Audience

Difficulty: Beginner
Duration: 4 minutes and 9 seconds
Students: 2,831
Rating: 5/5

An essential part of developing a strategy is gaining a deep understanding of your audience. Why? Well, it’s the only way to guarantee that your marketing messages feel relevant and valuable, and that’s essentially what marketing is all about. In this lesson, we take a look at what there is to know about your audiences - their demographics, motivations and behaviors, and we take a quick tour of the customer journey.