Transforming Data Into Actionable Insight

To generate actionable insight from retail data, suppliers and retailers need to ensure that any analysis is framed around clearly defined business objectives and hypotheses. But, knowing where to start can be tricky. In this lesson, we explore some of the key areas within a business where retail data can be a driving force for change. We discuss the importance of using key category metrics to frame hypotheses, and look at three different drivers of performance: promotions, assortment and shopper marketing.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)