Technology
Difficulty: Intermediate
Duration: 2 minutes and 15 seconds
Students: 120
We start by looking at Customer Relationship Management - or CRM systems, and how they can help you sequence communications and deliver a more effective omnichannel experience to customers. We then look at some examples of artificial intelligence - or AI - and how they are impacting the world of omnichannel, helping brands to work smarter and more efficiently.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)