Search Engine Marketing

Now that you’re up to speed with search engines, we take a look at how you can improve your business’s visibility on them. This can be achieved in two different ways: through Search Engine Optimization, or SEO, and Search Engine Marketing, or SEM. We discover how each one works, before comparing the advantages and disadvantages of using each one when planning your business strategy.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)