Segmentation Practices
Difficulty: Intermediate
Duration: 4 minutes and 10 seconds
Students: 625
Rating: 5/5
There are lots of different criteria to choose from when creating your segments. We take a look at the most common ones, before exploring some techniques for deeper segmentation. We then discover how artificial intelligence can help businesses carry out segmentation more effectively, and discuss why companies should invest in other technology like Customer Relationship Management systems and Customer Data Platforms.
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