Running Ad Campaigns

We look at the targeting criteria you might use to get your PPC ads in front of the right people - from demographic segments to targeting based on affinity. We also explain quality score and ad rank and look at how they impact the cost you pay per click. Finally, we look at how you can use both manual and automated bidding strategies to optimize how much you pay for your PPC ads.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)