Preparing for Launch
Difficulty: Beginner
Duration: 2 minutes and 35 seconds
Students: 547
Rating: 5/5
Your product launch campaigns should aim to change current behaviors to desired behaviors - something that requires an in-depth understanding of the customer. In this lesson, we’ll discuss the importance of developing customer segments and personas to get a better understanding of your target audience, and why campaign journeys are vital for a successful launch campaign.
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