Implementing SEO

Now that you’ve established your business goals, understood your audience and defined your keywords, you’ll need to implement your strategy. This happens in two key areas - on-page and off-page. This chapter looks at the steps you need to take to optimize your webpages for SEO, as well as the importance of creating useful, authoritative content on the wider web that will raise your online reputation and attract more traffic back to your website.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)