The Digital Shelf

Difficulty: Beginner
Duration: 2 minutes and 15 seconds
Students: 419
Rating: 5/5

The digital shelf is more than just a page of products displayed on a retailer’s website. It’s the full range of touchpoints used by shoppers as they navigate their way through their online shopping journey. But, where are shoppers actually going to make their purchases? We’ll explore the different eCommerce business models used by retailers and suppliers and identify ways to enhance the shopping experience on the digital shelf.

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