Developing a Martech Stack

There are three different ways you can approach implementing martech across your business. ‘All-in-one’, ‘best of breed’ and ‘composable’ approaches all have their merits and we’ll discuss them in this part of the lesson, along with the different goals you might want to achieve with martech and the four things you’ll need to bear in mind when integrating your martech stack.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)