Segmentation Technology
Difficulty: Beginner
Duration: 1 minute and 56 seconds
Students: 1,827
Rating: 5/5
Effective segmentation relies on a lot of data, but where does this information come from and how should you store it? We look at the main sources of consumer data, how it can be used to create segments and how it should be stored to ensure it remains up-to-date and relevant to your business goals.
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