Data Ownership & Governance
Difficulty: Beginner
Duration: 3 minutes and 32 seconds
Students: 2,223
In this chapter, we’ll dive into the difference between first-, second-, and third-party data, what they involve, and the various benefits and challenges they pose for both retailers and suppliers. We’ll also explore some key considerations related to data governance, including the privacy laws surrounding first-party data, and the terms of purchase for second and third-party data.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)